PROJECT

Allen Iverson Hall Of Fame →

ROLE

Marketer, Strategist

OBJECTIVE

Allen Iverson is one of the most electrifying players to ever play the game of basketball and it was an honor to be apart of spreading the world for his NBA Hall Of Fame Induction. I produced an all out social media marketing strategy to market, Allen's special moment to make sure everyone at Georgetown along with the world made time to see his incredible enshrinement speech.

STRATEGY

The goal with this project was to highlight Allen Iverson's accomplishments throughout his career at Georgetown University while highlighting the legend himself to get the Georgetown University to support such a monumentus moment in Iverson's life. In honor of Iverson we developed a customized Bobblehead of him to give out during several basketball games throughout the year, sent bobbleheads to influencers, built out an entire social media strategy to keep fans and alum engaged up to the very moment that Iverson was inducted into the National Basketball Association Hall Of Fame.

RESULTS 

Reach: 610K+, Clicks: 45K+, Video Views: 82K+, Shares: 1.8K+, Press: Washington Post, ESPN's Mike And Mike

MEDIA


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